Chloregy

Brand Marketing Sustainability: What's Your Social Signature?

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A business that makes nothing but money is a poor business.'

Henry Ford said it first, but many more have repeated that over the last year or two. Many more.

The pressure on businesses to define themselves and demonstrate capabilities beyond profit and their consumers is considerable. Surely this dem...

Conflict Minerals Supply Chain Responsibility: Spotlight on the EICC

The Electronics Industry Citizenship Coalition (EICC) was formed in 2004 and incorporated in 2007 as a nonprofit industry trade group focused on the electronics sector. The aim: To help drive the industry collaboratively toward higher levels of socially responsible business practices.

It does so with...

iGlobal Production: Can Apple Find a Solution Worthy of Jobs' Legacy?

There's an old Wayne Gretzky quote I love -- 'I skate to where the puck is going to be, not to where it's been.' That's what we try to do at Apple. Thank you very, very much. -Steve Jobs, 2007 Macworld Convention Keynote Speech

By now we've all heard about the hot water Apple is in  regarding inhumane ...

Branding the Mission is a Good Investment

In Solving the Ben & Jerry’s Problem – One More Time, Kevin Jones points out that being a B Corp helps companies and their shareholders fend off unwanted buyers.  Kevin goes on to say that his job as an investor who cares about impact as well as return is to go further, and specifically to ‘bran...

Business, Brand Your Social Signature ©

I don’t think it’s been done yet, but I would love to see some research that explores how visible and instrumental the brand team is in the sustainability team’s life, and vice versa. My hunch: They barely know each other.

This is a challenge on several levels.

Genetically Engineered Labeling Still Voluntary in the U.S.

The California Assembly did not pass  the Consumer Right To Know Act, AB 88, introduced by Jared Huffman (D-San Rafael) and put to a vote earlier this month. This is too bad. It would have meant that food is "misbranded" if it is a genetically engineered fish or fish product, but its labeling does n...

Greenwashing The Consumer Mind

 Where Do Values Come From? Within the widening Sustainability debate-- and, particularly, the emerging hot topic of sustainable consumption -- there’s an increasing amount of commentary appearing that focuses on our ‘values schema’...

Brand Innovation: It’s Apple On Wheels!

The internal combustion engine is one of the few remaining things most carmakers actually make. In many cases, the powertrain is the only real ‘fingerprint’ that sets one manufacturer apart from the other. 

The Decade Of Toxic Brands

The scale of our resource addiction was brought home to me when I was in a Bavarian monastery recently, taking part in a stakeholder process organized by the German sportswear company PUMA. They took a lead recently in publishing their 2010 environmental profit & loss statement. This calculated ...

A Reality Check For Green Brands

Perception vs. reality has always been a major source of tension for brands. And Sustainability, once heralded as the next big brand advantage, has only made things worse. It’s simple, really. If you promise people your soap will make them smell nice and it doesn’t, they’ll get over it. If you false...