Chloregy

The Virtuous Cycle of Workplace Philanthropy

In my last post, I introduced EarthShare and Give @ the Office, describing some of the benefits for corporations and their designated nonprofits of establishing a coordinated workplace giving program.

Now let's look at each of the parties involved in the philanthropic efforts in the workplace—the giv...

Let’s Stop Using CSR to Rebuild Trust

CEOs, gurus, and pundits who urge business to use CSR to “rebuild trust” are making two mistakes.  First, CSR should be mainly an end in itself, not primarily a public relations tool. Second, distrust of corporations should be encouraged, not discouraged.

Let's take the second mistake first.

Business ...

The CEO Challenge: Consumer vs. Investor Relations

Should large companies help address societal issues? It's an age-old question that even today continues to be a  subject of lively debate for the private sector. A company’s investors might advocate that the company leave progress on societal issues to government and nonprofits, opting for a bare-mi...

Occupy the Classroom

Early last month, a group of students staged a walkout in Harvard’s popular introductory economics course. The problem is that, while economists know that they must carefully hedge their assertions when talking to each other, they feel no such compunction when addressing the public – or newcomers to...

CSRwire Member Spotlight: Building a better business case

Leveraging shareholder value from sustainable development can be a complex and bewildering challenge. Mark A. Serwinowski , founder and CEO of corporate sustainability investment specialist, MetaVu , talks about the need for clear diagnostics, structured frameworks and quantitative benchmarking to build...